Barbara Haller Rupf

Director

phone +41 81 410 6081
barbara.haller@academiaraetica.ch

Barbara Haller Rupf has been the Managing Director of Academia Raetica since April 2021. She oversees the organization's strategic development and operational activities, including events, services, and networks. With a background in geography and an Executive MBA, she has held various leadership positions in educational management and tourism research in Switzerland and abroad. Some of her previous professional roles include:

• Study Director for the "Tourism Continuing Education" program at the University of Applied Sciences of the Grisons

• Study Director of the Joint Program "International Business – Tourism and Business Administration" at the University of Applied Sciences of the Grisons and Shanghai University of Engineering Science

• Leader of the NRP Project "China Inbound Service" in collaboration with the Economic Development and Tourism Agency Graubünden and the destinations Engadin-St. Moritz and Davos-Klosters, as well as other project management roles

• School Director of higher vocational schools for tourism in Lucerne and Thun

In her free time, she enjoys mountain sports, traveling, and engaging in intercultural encounters.