Barbara Haller Rupf


phone +41 81 410 6081

Barbara Haller Rupf joined the Academia Raetica as its director in April 2021. She is in charge of policy development, operational tasks, events, services and networking. She holds a degree in geography and an Executive MBA, and previously worked in various management positions in education management and tourism research in Switzerland and abroad. Her earlier professional positions include:

  • Director of Studies for "Continuing education in tourism" at the University of Applied Sciences Graubünden

  • Director of Studies of the Joint Program "International Business - Tourism and Business Administration" at the University of Applied Sciences Graubünden and Shanghai University of Engineering Science

  • Head of the NRP project "China Inbound Service" in cooperation with the Office of Economy and Tourism Graubünden and the destinations Engadin-St. Moritz and Davos-Klosters as well as with other project leaders

  • Principal of the Hotel Management School Thun and Höhere Fachschule für Tourismus Luzern

In her free time, she appreciates outdoor sports in the mountains, traveling, and intercultural encounters.

Barbara Haller Rupf

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