5 Media training for scientists

Academia Raetica

Scientists play an increasingly important role in the media. On the one hand in classic television and radio formats, and on the other hand online in podcasts and on video platforms. This also increases the demands on researchers. They must explain complicated issues in simple terms, weigh in on facts and new findings, defend the points they want to make, and move into focus as a person. Camera and microphone act as a burning glass and are an additional challenge, whether it is a visit to the studio or an interview via video conference.

General information and fee


  • Dates and times:

    • Monday, May 22, 2:00 PM to 5:30 PM

    • Wednesday, May 24, 9:00 AM to 12:30 PM

    • Thursday, May 25, 2:00 PM to 5:30 PM

  • Language: English

  • Lecturers: Richard Fuchs and Ingo Knopf / Nationales Institut für Wissenschaftskommunikation (NaWik), Karlsruhe, Germany

  • Target audience: all scientists

  • Course fee for participants from Academia Raetica member or partner institutions: CHF 180

  • External participants (not working at an Academia Raetica member or partner institution): CHF 350

  • Registration deadline: April 19, 2023

  • Max. number participants: 8

  • Our terms and conditions

  • Course Coordinator: Daniela Heinen, daniela.heinen@academiaraetica.ch, phone 081 410 60 84

  • Course certificate: You will receive a certificate of attendance, if you attend the entire course.


In our virtual media training, participants learn how to take an active role and what they should bear in mind when working with the news media. They gain basic knowledge in the field of science communication and gain practical experience in individual and group exercises. Video analyses enable participants to identify their individual weaknesses and strengths and to optimize their communication. They are supported by experienced and active journalists who can report on everyday media life.

Topics of this seminar include:

  • Science in the news media

  • Use of body language and voice

  • Finding your core message

  • Inspire the audience - What does the target group need?

  • Experiencing formats - from audio podcasts to live television broadcasts

About the lecturers*

Richard Fuchs is a science journalist, media trainer and expert on environmental and energy issues. For more than ten years, he reported as a correspondent for Deutsche Welle and as an author for other public broadcasters, including Deutschlandfunk, SWR or BR. His work has received several awards, including the Medienpreis Mittelstand and the Friedrich-und-Isabel-Vogel-Preis. He has also worked as a media trainer for the Deutsche Welle Academy since 2008. He has also trained budding journalists at the Hochschule für Medien, Kommunikation und Wirtschaft (HMKW).

Ingo Knopf studied biochemistry in Berlin and film at the University of Television and Film in Munich. He was an editor in the science department of WDR for 10 years and was responsible for programs such as "Quarks & Co," the young knowledge magazine "Kopfball" and innovative formats. Today, he works as a science journalist for the Internet and television and creates film reports, documentaries and broadcasts for WDR, ARD, ZDF and ARTE. In addition, he supports research institutions and trains scientists for their appearance in the media.

*Source: Translated from www.nawik.de/dozierende/, accessed on January 19, 2023.


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