July 6, 2021 – July 7, 2021
This introductory seminar is designed to raise awareness of the importance to communicate science. Participants learn the basic principles of science communication. They hear about the interaction of academia and the news media. Using a simple framework, participants discover the core aspects of good science communication and identify the reasons why science communication is important.
The virtual seminar, focusing on basics of science communication, is interactive. Teaching content alternates with practical phases as well as question and answer sessions.
In particular, these topics will be covered:
- The main actors and changes in the science communication landscape
- The NaWik arrow as a framework for successful science communication
- Identifying stakeholders and segmenting target audiences
- Getting your message across clearly with your own core message
- The factors underlying trust in science – and in scientists
Format and language: Online / English
Lecturers: Dr. Ulrike Brandt-Bohne, Ingo Knopf / nawik, Karlsruhe
Date and times: July 6-7, both days 9.00 AM to 10.30 AM, 11.00 AM to 12.30 PM
The workshop is open to PhD students, Postdocs and scientific staff
Course fee: CHF 80
Max. 12 participants